Why Your Restaurant Website Is Costing You Customers

Your restaurant website might be your biggest silent leak. Customers who can't find your menu, can't book a reservation, or land on a page that takes 8 seconds to load — leave.

Here's the 10-point audit we run on every restaurant website we review:

1. Load Time

If your site takes more than 3 seconds to load on mobile, you're losing 40% of visitors before they ever see your menu.

2. Mobile-First Design

Over 70% of restaurant searches happen on phones. If your site isn't built mobile-first, you're bleeding customers.

3. Menu Visibility

Your menu should be one tap from the homepage. No PDFs. No opening a new window.

4. Online Ordering

If you don't have a direct online ordering option, you're either losing that revenue or handing it to DoorDash at 25% commission.

5. Contact Information

Phone number should be in the header, tap-to-call on mobile. Address should link to Google Maps.

6. Reservation System

If you take reservations, you need a booking widget with instant confirmation.

7. SEO Basics

Title tags should include your restaurant type and city. Every page needs an H1.

8. Google Reviews Widget

Display your Google rating on your homepage. 4.5 stars is social proof.

9. SSL Certificate

Your site must be https://. Google marks http:// sites as 'Not Secure.'

10. ADA Compliance

Alt text on images, readable color contrast, keyboard navigation.